BSc (Hons) in Marketing Management

Qualification Aims and Learning Outcomes

Introduction

The BSc (Hons) Marketing Management programme awarded by Val Institute of Hungary (VIOH) is a comprehensive undergraduate degree designed to prepare students for successful careers in marketing and related business disciplines. The programme integrates core business management foundations with specialized marketing, digital marketing, and analytics modules, enabling students to develop a strong strategic and practical understanding of modern marketing practices.

The curriculum emphasizes analytical thinking, innovation, ethical practice, and real-world application. Graduates are equipped with the knowledge and skills required to design, implement, and evaluate effective marketing strategies in highly competitive and globalized business environments.

Programme Aim

Provide a strong foundation in business management and marketing principles
Develop advanced skills in digital marketing, branding, analytics, and customer experience
Enhance strategic thinking, problem-solving, and data-driven decision-making capabilities
Promote professional ethics, legal awareness, and corporate social responsibility
Prepare graduates for leadership roles, entrepreneurship, and further academic progression

Programme Structure

The programme is delivered over three academic years (360 ECTS), progressing from foundational business knowledge to advanced marketing strategy and applied research.

Year 1: Core business, management, and professional development foundations
Year 2: Marketing, digital marketing, analytics, and communication practices
Year 3: Strategic marketing, innovation, global marketing, and final research project

BSc (Hons) Marketing Management - Course Units

SR.	Unit Reference	Unit Name	Year	ECTS
Year 1 - Mandatory Units
1	MRT-101	Talent Management	1	10
2	MRT-102	Business Accounting	1	10
3	MRT-103	Business Management	1	10
4	MRT-104	Business Economics	1	10
5	MRT-105	Marketing Management	1	10
6	MRT-106	Personal & Professional Development	1	10
7	MRT-107	Change Management	1	20
8	MRT-108	Business Analytics	1	20
9	MRT-109	Business & Professional Ethics	1	20
Year 2 - Mandatory Units
10	MRT-201	Brand Management	2	10
11	MRT-202	Digital Marketing	2	10
12	MRT-203	Global Marketing Strategy	2	10
13	MRT-204	Strategic Digital Marketing	2	10
14	MRT-205	Marketing Communication	2	10
15	MRT-206	Business Law	2	10
16	MRT-207	Research Methodologies	2	20
17	MRT-208	Digital Marketing Techniques	2	20
18	MRT-209	Marketing Analytics	2	20
Year 3 - Mandatory Units
19	MRT-301	Digital Customer Experience	3	20
20	MRT-302	Accounting & Finance for Business	3	20
21	MRT-303	Innovation in Marketing	3	20
22	MRT-304	Business Operations	3	20
23	MRT-305	Final Project	3	40

Learning Outcomes

Design and implement effective marketing and branding strategies
Apply digital marketing tools, analytics, and customer experience frameworks
Analyse market and business data to support strategic decision-making
Demonstrate ethical, legal, and socially responsible marketing practices
Conduct independent research and present professional marketing solutions

Career Pathways

Marketing Management
Brand Management
Digital Marketing & Social Media Strategy
Marketing Analytics & Research
Advertising & Marketing Communications
Business Development
Customer Experience Management
Entrepreneurship and Consultancy

Progression Routes

Master’s degrees in Marketing, Digital Marketing, Business Management, International Business, or related fields
Professional postgraduate qualifications in marketing, branding, analytics, or strategic management
Senior and specialist roles in marketing, brand management, digital marketing, and business development
Entrepreneurial ventures or consultancy roles
Doctoral-level study (subject to institutional and academic entry requirements)

Business School